Selling Services or Products to Musicians (SXSW)

Selling Services or Products to Musicians (SXSW)

Hilton, Salon A · Tuesday, March 15, 2011 at 5:00 PM

  • Steven A. Lowe
Many web companies target the musician community for their first (and sometimes only) segment of users. Sometimes this works and the company is a success within the music space. Sometimes early traction with musicians is elusive and the company is forced to pivot to target a different customer base. This panel looks at why targeting musicians might be a good or bad idea, and how to be effective ... [read more]
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