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Speaking to Geeks (SXSW)

Speaking to Geeks (SXSW)

Austin Convention Center, Ballroom F · Tuesday, March 15, 2011 at 5:00 PM

  • Darin Hager
Being geek is “in” today but how do companies and marketers talk to these currently-hip-but-not-hipsters and become part of the pop culture landscape themselves? Representatives from the pillars of geekdom: anime, comics, videogames and films share how they use social marketing to reach and win over the smart and the skeptical and reap the benefits of nerd word of mouth.
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500 E Cesar Chavez St
500 E Cesar Chavez St, Austin, Texas, US

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