In Web Video, Can Quality and Scale Coexist? (SXSW)
Austin Convention Center, Ballroom E
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Tuesday, March 15, 2011, 5:15pm
Posted 1 year, 2 months ago
Web video isn’t a fading fad; consumers are watching and searching for more media online than ever before. Only five years in, YouTube is the second largest search engine and 4th most visited site overall. As YouTube and other online video destinations become resources for finding information, web video creation needs to dramatically scale at the same time to produce reliable, quality content.
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Web video isn’t a fading fad; consumers are watching and searching for more media online than ever before. Only five years in, YouTube is the second largest search engine and 4th most visited site overall. As YouTube and other online video destinations become resources for finding information, web video creation needs to dramatically scale at the same time to produce reliable, quality content.
In the past, web video has largely been limited to production quality or user-generated content, resulting in expensive or low-quality content. Now there’s a new breed of content creators trying to address consumer demand by scaling content creation with search-driven content production.
Scaling content creation doesn’t need to mean a mediocre product or big budgets. This session will show you how content creators can use new technologies and processes to make sure that quantity doesn't overrides quality in web video.
