Welcome to StartupDigest University's: Social Marketing for Startups   Social Media is the most cost efficient way for a new startup to get customers. In this course we will teach you the basics of social media marketing, how to create engaging content, the user customer acquisitions you can use, leveraging your current audience, and how to optimize and measure the results of your... [read more]

Welcome to StartupDigest University's: Social Marketing for Startups   Social Media is the most cost efficient way for a new startup to get customers. In this course we will teach you the basics of social media marketing, how to create engaging content, the user customer acquisitions you can use, leveraging your current audience, and how to optimize and measure the results of your marketing.  This is a 2 part course. The first class will be on March 7th starting at 5:30pm and the second class is on March 8th at 5:30pm. We will also be providing food on both days.    Meet the Professors:   Dan Martell Jeff Widman Jonathan Strauss   Flowtown   BrandGlue Awe.sm   Sujan Patel Stew Langille   SingleGrain Mint.com    What this course will cover: 1. Introduction to Social Media Marketing - Taught by Dan Martell How to set up your social marketing strategy and identify what you're goals and plan is. Foundation: Keywords and Position Take a guess High volume Tools Social Hit List Make a list Add value Ask for advice   2. Creating Engaging Content - Taught by Stew Langille All the different ways in which one can create content - whether it is writing blog posts, engaging tweets or video/podcast/etc. Content is King Talk about the problem, not about your solution Creation Distribution Infographics Engaging blog writing / tweeting Writing great headlines Social Means Sharing Be remarkable Add value to everyone (not just signups)   3. User Acquisiton Channels for Social - Taught by Sujan Patel Part 1 of 2 talks on distribution. Focused more on the acquisition channels for social (SEO and Social ads) Social as SEO Link Creation Social Accounts - Get em' All Social Ads Facebook StumbleUpon Retargeting   4. Leveraging your Audience to Increase your Reach - Taught by Jeff Widman Part 2 of 2 talks on distribution. Primarily focused on how to get your audience to do the promotion for you and to build the audience to drive that promotion. Social Means Sharing Make it easy Ask when it's most appropriate Social Proof Twitter Followers and how to build them Website Build initial list News Feed Optimization for Fb and Twitter More Facebook-specific stuff   5. Optimizing and Measuring the Impact - Taught by Jonathan Strauss This section is focused on the metrics and analysis side of social. Conversion Metrics Simple URL tracking Social Conversions Word of Click Email to share Community