Brands and digital R&D: PepsiCo10

PepsiCo Plugged-In Stage, Austin Convention Center · Saturday, March 12, 2011 from 10:30 AM to 11:15 AM

71 participants
Posted 2 years, 2 months ago by PepsiCo
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PepsiCo is the No. 2 food and beverage company in the world—including Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi Beverages.

More than ever, brands are getting into the digital innovation game – and not just the technology and electronics companies we’ve come to expect. It comes down to the new ways brands are participating in digital innovation, how they’re supporting it, and why is it imperative that they do so. This flash panel uses PepsiCo10, an “innovation incubator” that sought to pair start-ups with... [read more]