Creativity, Celebrity and Brand Strategy: A Brisk discussion of Ozzy and Machete  With Special Guests Robert Rodriguez and Danny Trejo

Creativity, Celebrity and Brand Strategy: A Brisk discussion of Ozzy and Machete With Special Guests Robert Rodriguez and Danny Trejo

PepsiCo Plugged-In Stage, Austin Convention Center · Monday, March 14, 2011 from 4:30 PM to 5:15 PM

PepsiCo
This flash panel will explore the new model of branded entertainment and consumer engagement as highlighted by the innovative Brisk campaign. Discussion includes behind the scenes of this unique style of stop-motion animation, celebrity endorsement, and content distribution in the new media landscape. For artists, filmmakers, marketers and social media engineers.

Speakers: Robert Rodriguez (Dir... [read more]
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Austin Convention Center
500 East Cesar Chavez Street, Austin, TX, United States

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