This two day session brings together some of the leading digital thinkers and practitioners —from agencies that are totally digital to those in the midst of transformation — in order to share observations, insights, and ideas along with approaches that actually work. The agenda will cover all aspects of what it takes to start thinking and behaving more digitally.
On day one, we cover consumer...
[read more] This two day session brings together some of the leading digital thinkers and practitioners —from agencies that are totally digital to those in the midst of transformation — in order to share observations, insights, and ideas along with approaches that actually work. The agenda will cover all aspects of what it takes to start thinking and behaving more digitally.
On day one, we cover consumer trends, digital strategy, new teams and processes, the evolution of user-experience, a definition of great digital creative, and how to actually build things. The day includes two hands-on work sessions; the first explores our own anxieties and aspirations, and the second challenges us to actually create something digital.
On day two, we cover new agency models and their lessons, the challenges of transforming an organization, the role of technology and how to fuse it with creative, and finally, how to mobilize consumers to participate in new and relevant ways. Again, we'll conduct two hands-on work sessions − one that encourages you to think about how you’d change your own organization, and a second on ways to inspire consumer participation in digital experiences you create.
When you leave, you’ll have a better understanding of the roles, processes, and evaluation criteria needed to evolve, both as an individual and as a company.
