Attending SXSW Interactive this year? Stop by the PepsiCo Playground in the Austin Convention Center throughout Interactive for a chance to recharge your phone, quench your thirst, or grab a snack. Visitors will have a chance to sample some of the many brands that make up PepsiCo, including SoBe, Sun Chips, Sabra Hummus, Tropicana's new Trop 50.
In addition, the PepsiCo Plugged-In Stage, located right next door, will feature flash panel discussions with top digital thinkers, all designed to complement the existing conference programming. Specific topics below, and more coming soon!
SATURDAY, MARCH 12
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Brands and Digital R&D: PepsiCo10
http://plancast.com/p/48w6
More than ever, brands are getting into the digital innovation game – and not just the technology and electronics companies we’ve come to expect. It comes down to the new ways brands are participating in digital innovation, how they’re supporting it, and why is it imperative that they do so. This flash panel uses PepsiCo10, an “innovation incubator” that sought to pair start-ups with brands, as a case study and discussion starter on the topic.
Time: 10:30 – 11:15 a.m. CST
Speakers: Tracy Kobeda Brown (Evil Genius Designs) and Benn Gurton (FanFeedr)
Bubble or Bubbly?
http://plancast.com/p/48w8
Is there a tech bubble or should we be popping the cork with bubbly to celebrate the resurgence of tech valuations, IPOs, M&A and start-up activity? Mark Silva leads a panel of today’s top VCs to discuss their take on the subject and how they’re addressing and evaluating in a high-growth capital environment.
Moderated by Mark Silva
Speakers: Jason Calacanis (Open Angel Forum),
Tony Conrad (True Ventures), Kent Goldman, (First Round Capital), Lou Kerner (Wedbush Securities)
Time: 3:00 – 3:45 p.m. CST
SUNDAY, MARCH 13
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PepsiCo Post-game: Groupon and Social Commerce
http://plancast.com/p/48wb
Join us with Frank Gruber (TechCocktail) and Travis Kalanick (Uber Cab) following Groupon CEO Andrew Mason’s presentation for a provocative discussion on the increasingly social marketplace. Where is it headed, and what does it mean for retailers, agencies and consumers? What happens when promotion becomes content, when sites pursue self-proclaimed “baffling initiatives,” and when entire ancillary markets of coupon trading rise in their wake?
Speakers: Frank Gruber (TechCocktail), Travis Kalanick (Uber Cab)
Time: 12:00 – 12:45 p.m. CST
Inspired Action: New Approaches to Saving the Planet (with CauseShift)
http://plancast.com/p/48wd
To make sure our grandchildren’s grandchildren have a planet to enjoy, it’s time we move past the belief that awareness is the answer. It’s time for action and solutions to come from all of us – not just environmentalists. That’s why we’re asking a few innovative minds to offer their specific solutions for how individuals, small groups and global corporations drive the change needed. It’s not another panel of usual suspects talking about the past. This session will match up experts from different backgrounds to throw their big ideas on the table and work together to mash them into workable solutions.
Speakers: James Slezak (Purpose.com), Robert Murray (National Geographic)
Moderated by Scott Henderson (CauseShift); Co-moderated by Ann Mai Bertelsen
Time: 4:30 – 5:15 p.m. CST
MONDAY, MARCH 14
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PepsiCo Postgame: PepsiCo Post-Game: Foursquare, Gamification, and Location-Aware User Experiences
http://plancast.com/p/48wr
Location-based and Context-aware technologies are transforming the way we interact with our environments and the people around us. Following Pete Cashmore’s interview with FourSquare founder Dennis Crowley, join our panel of experts – Mike Schneider (Location-Based Marketing for Dummies), Amber Case (GeoLoqi) and Cali Lewis (GeekBeat.TV) – to discuss the implications of their presentation and other ideas on how gamefication, location-sharing and other virtual tools are changing the way we experience the physical world.
Speakers: Mike Schneider (Location-Based Marketing for Dummies), Amber Case (Geoloqi), Cali Lewis (GeekBeat.TV)
Time: 3:00 – 3:45 p.m. CST
Creativity, Celebrity and Brand Strategy: A Brisk discussion of Ozzy and Machete
*With Special Guests Robert Rodriguez and Danny Trejo*
http://plancast.com/p/49c8
In this presentation we explore the new model of branded entertainment and consumer engagement as highlighted by the innovative Lipton Brisk campaign. Discussion includes behind the scenes of this unique style of stop-motion animation, celebrity endorsement, and content distribution in the new media landscape. For artists, filmmakers, marketers and social media engineers.
Presenters: Robert Rodriguez, Danny Trejo, Jamal Henderson of PepsiCo and Ian Kovalik of Mekanism. Moderated by Frank Rose of WIRED Magazine.
Time: 4:30 – 5:15 CST
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