Social-Powered Ethics: Healthcare Faces a New Curve (SXSW)

Wanted: Curious folks who want to share and learn from each other.

Promise: Two presenters who will shape the discussion and keep attendees engaged in the conversation.

Goal: To have everyone walk away having learned something they can apply to their world.

Whether you're in healthcare or not, this discussion can both benefit from your perspective and offer you something to take away.... [read more]

Wanted: Curious folks who want to share and learn from each other.

Promise: Two presenters who will shape the discussion and keep attendees engaged in the conversation.

Goal: To have everyone walk away having learned something they can apply to their world.

Whether you're in healthcare or not, this discussion can both benefit from your perspective and offer you something to take away. Join us!

Social media has seen rapid growth, but healthcare, a highly regulated and sometimes conservative industry, started as a somewhat reluctant player. Challenged with the need to comply with HIPAA guidelines as well as FDA marketing policies--even before the agency had addressed social media--healthcare organizations and their audiences were left to figure it out as they went along. Led by some smart innovators, social health emerged in 2010 as a force to be reckoned with. Still, there have been missteps as well as successes, and many questions remain. Chief among them is the ethics of social media in healthcare, and how transparency may or may not be the ultimate cure-all.

Two social health advocates--Carissa Caramanis O'Brien of Red Box Communications and the ProMed Network, and Matt Cyr of Children's Hospital Boston--will lead an interactive discussion to explore the multifaceted challenge of social-powered ethics in healthcare. Some of the topics they'll tackle include the birth of the fPatient, the over/under on disclosure, the friendly ghostwriter, and turning regulatory and legal into champions. Attendees will help shape the conversation and walk away with actionable strategies to apply to their social media efforts.

It's a short jaunt from the Convention Center, but other great sessions await there too, and we hope you'll join us (Did we mention there would be chocolate?). See you there!

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