As public media increasingly moves to digital platforms we have the opportunity to utilize data to help drive decisions about strategy, resources and the impact of our work. Web, streaming and social media analytical platforms are rapidly becoming more sophisticated to provide interactive managers, as well as executive leadership the information they need to make smart decisions. For public... [read more]

As public media increasingly moves to digital platforms we have the opportunity to utilize data to help drive decisions about strategy, resources and the impact of our work. Web, streaming and social media analytical platforms are rapidly becoming more sophisticated to provide interactive managers, as well as executive leadership the information they need to make smart decisions. For public media, analytics also offers the ability to demonstrate our impact in the community to our funders. In this session we will hear three success stories of stations and organizations are using digital media analytics in their day-to-day work. We will ask the panelists for the top three key performance indicators (KPIs) they use to drive resources and decisions. We will also make sure you get the lessons and ideas you can take back to improve how you can successfully communicate your own successes and needs to management.