AIMA-DMA-GDGWI's National Brand Conclave

Business of Creating & Growing Brands has never been more critical earlier. Even a commodity like water is branded today! From the olden days of buying water from a rickety hand operated machines, today we dread at the very thought of doing so, and are more comfortable buying Bisleri & Kinley, Himalayan.... Brands like these not only give the consumers an assurance of acceptable quality,... [read more]

Business of Creating & Growing Brands has never been more critical earlier. Even a commodity like water is branded today! From the olden days of buying water from a rickety hand operated machines, today we dread at the very thought of doing so, and are more comfortable buying Bisleri & Kinley, Himalayan.... Brands like these not only give the consumers an assurance of acceptable quality, but also provide a justification for the premium charged by the company, for giving add-on benefits of Social Status, Exclusivity..., just to mention a few.

Keeping this in view, AIMA & DMA in association with G D Goenka World Institute Lancaster University, UK have scheduled a National Brand Conclave on Challenges of Growing Brands in Distruptive Era on 12th March 2011 at India Habitat Centre, Lodi Road, New Delhi.

It is a great opportunity for the participants in this prestigious gathering to learn what goes behind Building & Growing Winning Brands, from a galaxy of renowned Brand Experts from the industry & academia.Some of the luminaries invited to this mega event include: Mr. Himanshu Manglik, Head, Communications, Nestle India,Mr. R. Sridhar, Director, Client Services, Ulka FCB, Dr. Harsh Verma, FMS, University of Delhi,Mr. D. Sivakumar, MD, Nokia India, Mr. Gopal Krishnan, VP, Mudra India.

As the topic suggests, it is increasingly tough to stay afloat in today's cut-throat competitive market, where disruption of existing paradigms has become a way of life. Unless we get used to it by being on our toes always - by developing a mindset of creating disruption for our own competitors, before our competitors pull the rug from under our feet, we might as well write our own professional obituary.

Copy and paste a Youtube link below submit

Copy and paste a Slideshare link below submit