Targeting Local Customers Online: A process that delivers real benefits for Local and National business
What is a Local Search? When someone uses a search engine to find ‘accountant dublin’ they are performing a ‘local search’.
Why is this important you might ask? Here are two interesting stats:
Firstly, according to the Kelsey Group, ‘74 percent of internet users perform local...
[read more] Targeting Local Customers Online: A process that delivers real benefits for Local and National business
What is a Local Search? When someone uses a search engine to find ‘accountant dublin’ they are performing a ‘local search’.
Why is this important you might ask? Here are two interesting stats:
Firstly, according to the Kelsey Group, ‘74 percent of internet users perform local searches.’ Furthermore there are currently 1 million people in Ireland with smart phones, many performing local searches daily, to help make purchase decisions.
These people want answers to questions like: Where will I eat lunch? Can I get this product / service cheaper elsewhere? Where can I get a particular product fast? What do my friends think? This course is about how to target these consumers.
Here is the key bit: Local business searchers are further along the purchase decision process, the cost of each acquisition is lower and the return on investment is higher.
Book online:
http://bit.ly/targetlocalcustomers
What will you learn:
This course has been designed to help participants develop a Local Search Campaign. A local search campaign uses an integrated strategy involving the following to help turn local searchers into new customers: map listings, pay per click advertising, search engine optimisation and social media.
Recently added to this list is Group Buying websites. These have fast become an important promotional tool for local business.
Who should Attend?
The subject matter is tailored to suit the following:
* Business owners that have an active interest in promoting their business online.
* Marketing executives from medium and lager companies.
* Businesses looking to attract local customers, even if the business has a national focus. For example retail outlets with multiple locations.
Please note: While effort has been made to avoid an overly technical course, participants should have a basic understanding of search engine marketing and social media.
Venue:
This event will take place in the Presentation Room in the Digital Depot, the building marked A on this map. There is plenty of on-street parking and the venue is accessible by Luas, Bus or even Dublin Bike. More details on the Digital Hub website.
Book online:
http://bit.ly/targetlocalcustomers
