What will Robert be discussing?  The reputation of your firm, products, brand, and even your top executives may seem like it's out of your control today. When consumers and citizens use platforms like blogs, Facebook, Twitter, consumer review and other social media sites to discuss your firm, it may seem that there's no way to keep track of, let alone respond to inaccurate, misleading... [read more]

What will Robert be discussing?  The reputation of your firm, products, brand, and even your top executives may seem like it's out of your control today. When consumers and citizens use platforms like blogs, Facebook, Twitter, consumer review and other social media sites to discuss your firm, it may seem that there's no way to keep track of, let alone respond to inaccurate, misleading or incomplete information. The good news though, is that there are several free, easy to use Web based tools and sites that can help you keep track of what's being said on these sites. These can do this in near real time, organize the information in a convenient manner, and allow you to stay abreast of what's going on in the social media world.  Here's what you'll learn:  The most important social sites - and sections of social sites - that have an impact on reputation The best tools for monitoring and tracking your reputation on social media Smart strategies on if and when to respond, and how do so in an ethically and effectively What you need to watch for next with the rise of the latest mobile, geographic, and "searchable object" technologies Who is Robert Berkman? Robert Berkman is an editor, author, and trainer in the field of business information gathering and analysis. He has a special focus on new and social media. Robert is the founder and editor of "The Information Advisor", a monthly journal for business information professionals; he has also written numerous books on information and research.   What is CredibilityLIVE?  CredibilityLIVE is a virtual event brought to you by Dun & Bradstreet Credibility Corp where you get to learn from experts and have them directly answer your questions. The CredibilityLIVE series will be hosted monthly on dandb.com, it will feature guest speakers and an audience of small businesses’ in a highly interactive environment where the featured speaker addresses business owners on a pre-determined topic in a live video and audio event.  Attendees interact with the featured guest(s) by posing their questions via a monitored Facebook chat. This event will be free and you will be activively encouraged to ask questions and engage with the speaker, but you MUST register to reserve a space! How do you get involved?  You can get involved by obtaining a free ticket for the event and then logging on to the CredibilityLIVE webstite at the specified day and time. Once you are logged on you can watch the presentation and directly ask the speaker(s) questions through chat. About Dun & Bradstreet Credibility Corp Dun & Bradstreet Credibility Corp. is the leading provider of business credit management and credibility building solutions. The company helps businesses establish their credit with a D&B D-U-N-S® Number and provides the only real business credit solution available to companies looking to build, monitor and impact their business credit and credibility. The company’s headquarters are in Los Angeles, CA with offices throughout the United States.