Social Media Training for Business (Advanced)

Smart Learning is the Chamber’s educational programme, with interactive events run by some of the most experienced practitioners in the art of business - from social media and marketing to PR and branding to finance and pitching.

Join us at The Freeman Centre, University of Sussex on Friday 17th June for...

Social Media for Business (Advanced)

With 85% of the UK now online and around 70%... [read more]

Smart Learning is the Chamber’s educational programme, with interactive events run by some of the most experienced practitioners in the art of business - from social media and marketing to PR and branding to finance and pitching.

Join us at The Freeman Centre, University of Sussex on Friday 17th June for...

Social Media for Business (Advanced)

With 85% of the UK now online and around 70% using at least one social network, businesses can no longer afford to ignore using social media for business.

Studies have shown that 78% of consumers trust peer recommendations, whereas only 14% trust advertisements – so having a social media presence can massively increase your opportunity to spread the word about your business.

Around 20% of tweets contain a reference to a product or brand and Facebook accounts for one in every six UK internet page views – it’s the second most visited site in the UK after Google.

This advanced, interactive and hands-on workshop is for people looking to improve, enhance and maximise their use of social media for their business.

Each section will include a mixture of presentation, discussion and hands-on exercises.

What you’ll learn


* The rise and rise of social media including the latest trends, facts, figures and predictions
* The social media rock stars – looking at the best social brands and how to emulate their success
* Guidance on getting the best out of social media tools, including:
- Facebook pages – creating landing pages, using enhanced features
- Twitter– advanced search, monitoring, increasing influence
- Getting the most from Foursquare and Facebook Places deals- LinkedIn ‘company’ profiles- YouTube channels and Flickr profiles
- A look at some of the other tools available e.g. Slideshare
* Refining and finessing your social media presence
* Looking to the future

From the session, you will gain

* A deeper understanding of the importance of being social
* Advanced tips and practical hands-on training on using the tools
* Best in class examples to emulate
* Guidance on your next steps to finesse and maximise your social presence
* Planning for the future

About the trainer
Abi Signorelli is Director and Founder of hello! Brighton and Hove – a company focused on helping local businesses stand out online through high impact websites, effective social media usage along with photography and videography services to add a bit of ‘oomph’ to your online presence.

Abi is a communication specialist with an extensive corporate and digital communications background. A self-proclaimed ‘social media nut’, Abi’s never far from Twitter and Facebook and many of the other social media tools. She runs regular social media and communications training courses and frequently presents at a variety of conferences. Abi can be found at @abisignorelli and @abigHELLO on Twitter and her Facebook page is at http://www.facebook.com/HelloBrightonandHove

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