Agencies and brands are discovering the power of the social web for ideation—the process of creating new ideas. Community managers and social strategists are discovering that ideation is a natural byproduct of customer communities—that enabling customers to interact with each other and the brand to share ideas, give direct input and let you know which of your solutions, products and services...
[read more]
Agencies and brands are discovering the power of the social web for ideation—the process of creating new ideas. Community managers and social strategists are discovering that ideation is a natural byproduct of customer communities—that enabling customers to interact with each other and the brand to share ideas, give direct input and let you know which of your solutions, products and services they find most valuable is an invaluable strategy. Engaging social customers accelerates innovation and increases competitive advantage.