On the way to launching dozens of Fortune 100 brands on Twitter, we learned a lot more than just the mechanics of strategy through execution on 140-character social media programs. There’s been a lot written and published about how to prepare, launch and develop a following for brands on Twitter. Ours is the unwritten story. Through the lenses of 24+ consumer brands, marketers of all sizes and... [read more]

On the way to launching dozens of Fortune 100 brands on Twitter, we learned a lot more than just the mechanics of strategy through execution on 140-character social media programs. There’s been a lot written and published about how to prepare, launch and develop a following for brands on Twitter. Ours is the unwritten story. Through the lenses of 24+ consumer brands, marketers of all sizes and walks can take away lessons on:

How to line up your organization and partners for success
Level-setting language, education and goals
The search engine effect of social media
Sharing the results
We’ll offer examples from a range of brands and scenarios—you name the use-case and we pretty much ran into it on this project. We’ll share the hits, misses and home runs from our program and what we would do to improve next time.