Registration Required: http://smcdallas18.eventbrite.com/

Mobile: it's not just for communication

Mobile is communications... but more importantly, mobile is production and instant communication. Tools like the iPhone4, and now the iPad2, are giving marketers complete production studios in the palm of their hands. This new mobile technolgoy changes the game and gives brands the ability to... [read more]

Registration Required: http://smcdallas18.eventbrite.com/

Mobile: it's not just for communication

Mobile is communications... but more importantly, mobile is production and instant communication. Tools like the iPhone4, and now the iPad2, are giving marketers complete production studios in the palm of their hands. This new mobile technolgoy changes the game and gives brands the ability to do true Brand Journalism, which can be an effective way to weave your brand into a consumer's life for more than 30 seconds at a time.

Beyond Brand Journalism, technology like Google Goggles, QR Codes, and Layar are turning the mobile phone into a "heads up" display for consumers. It's a virtual window that connects our offline physical world with the much vaster online digital world. Whether using things like QR codes to look up customer reviews of flat screen TVs or using Yelp's Monocle to find a restaurant and navigate your way there, these mobile technologies are the way consumers will get mobile informmation in the future. And that's why it is imperative that brands and agencies understand the new mobile friendly world that is now.

The mobile phone is quickly becoming the consumer onramp to real time information. Come find out how you can leverage this importanat new marketing communications channel when, Tom Martin, a 20-year vet of the advertising world, returns to his native Texas to talk about mobile, advertising and the new marketing paradigm that is the modern integrated marketing communications world.
About our Speaker.

About our Speaker - Tom Martin
Founder, Converse Digital
Tom is frequent speaker, an active blogger at HelpMyBrand.com, a regular contributor to Ad
Age's Small Agency Diary, and the founder of Converse Digital, a social media and content creation firm. But what he is probably best known for is his work to rebrand Mardi Gras via social media. He and a band of bloggers successfully reinvented the "brand" of Mardi Gras from that of a tawdry, drunken, party-hardy free-for-all into a family-friendly event.
Contacts:
Twitter: @TomMartin
Facebook: http://www.Facebook.com/TomMartinTalks
Blog: http://www.HelpMyBrand.com
Company Site: http://www.ConverseDigital.com