When given a choice between two similar products, consumers were 55% more likely to purchase the product that offers an added social benefit. In this webinar, we will discuss the definition and benefits of the cause-based commerce model by presenting the case study of charitable wine company ONEHOPE , which donates 50% of its profits to partner charities through... [read more]
Presented by Guidance and Magento
When given a choice between two similar products, consumers were 55% more likely to purchase the product that offers an added social benefit. In this webinar, we will discuss the definition and benefits of the cause-based commerce model by presenting the case study of charitable wine company ONEHOPE , which donates 50% of its profits to partner charities through its cause-specific varietals of wine.
ONEHOPE’s website was designed and built by eCommerce development firm Guidance on Magento Enterprise. The site required implementing extensive custom business logic to meet ONEHOPEWine.com’s cause-based commerce needs, which Guidance will explain during the webinar.
