Defined as the partnership between a nonprofit and a for-profit for mutual benefit, cause marketing is a perfect fit for many nonprofits. Our presentation will outline the two basic strategies for cause marketing success and address how cause marketing can be effectively combined with social media, and introduce the next frontier of location-based cause marketing via the mobile web.

Defined as the partnership between a nonprofit and a for-profit for mutual benefit, cause marketing is a perfect fit for many nonprofits. Our presentation will outline the two basic strategies for cause marketing success and address how cause marketing can be effectively combined with social media, and introduce the next frontier of location-based cause marketing via the mobile web.