Startup and Never Stop:
How the Startup Mentality is Changing Everything, Especially Advertising

Marty Wetherall, Fallon’s Director of Innovation, takes us on a tour through the minds of Silicon Valley's most famed startup founders to study how they do what they do and discover how ad agencies are uniquely positioned to embrace the Startup Mentality. Marty's own role as founder of... [read more]

Startup and Never Stop:
How the Startup Mentality is Changing Everything, Especially Advertising

Marty Wetherall, Fallon’s Director of Innovation, takes us on a tour through the minds of Silicon Valley's most famed startup founders to study how they do what they do and discover how ad agencies are uniquely positioned to embrace the Startup Mentality. Marty's own role as founder of successful tech startup FanChatter informs his first-hand perspective.