Manchester Metropolitan University in association with Democracy PR present Social Media for the CEO - An Evening with Eve Mayer Orsburn Facebook, Twitter, LinkedIn and YouTube are changing how our world communicates. But a vast majority of CEOs, however, still remains hesitant to embrace the new era of emerging media and continue to question if it’s possible for an organization to truly... [read more]
Manchester Metropolitan University in association with Democracy PR present Social Media for the CEO - An Evening with Eve Mayer Orsburn Facebook, Twitter, LinkedIn and YouTube are changing how our world communicates. But a vast majority of CEOs, however, still remains hesitant to embrace the new era of emerging media and continue to question if it’s possible for an organization to truly leverage these tools and grow their business as a result. According to Eve Mayer Orsburn’s new book entitled "Social Media for the CEO: The Why & ROI of Social Media for the CEO of Today and Tomorrow," the answer is a resounding YES. Eve’s presentation dispels social media myths, and focuses on the logic behind using social media regardless of an organization’s size or industry. Eve’s presentation goes on to look at several case studies from a variety of companies including Cable & Wireless Worldwide, Starwood Hotel & Resorts, Mayo Clinic, and General Motors and explains how social media worked with their particular scenario. More importantly, guests will walk away with an enlightened perspective about how using social media at the appropriate frequency and with the right content will establish contacts and convert them to a return on relationships and a return on investment. About Eve Eve Mayer Orsburn, better known as LinkedInQueen, is the CEO of Social Media Delivered, one of the largest social media optimization companies serving clients worldwide with consulting, training and outsourced social media needs. Ranked by Fast Company Magazine as one of 100 Most Influential People Online, Eve has been featured by CNN Radio, CIO.com and, Dallas Morning News and speaks professionally to groups on the Social Media Equation™, which is her proven system for how organizations must engage in media to generate a positive Return on Investment. She shares social media knowledge that people can actually understand with an online network of 70,000+ fans, followers and connections every day. Eve also hosts ‘Social Media for the CEO’ weekly radio show which airs live every Friday at 10am US Central Time at www.SM4CEO.com. Eve is seen as one of the most sought after authorities on social media with expertise in all areas including business to business, busines to consumer and non-profit. About Social Media Delivered Social Media Delivered is one of the largest and most respected social media optimization companies worldwide with a presence throughout the United States, Canada, Paris, Belgium and is forming partnerships to serve clients in the UK in 2011. Social Media Delivered offers diverse clients consulting, training & fully managed social media service solutions often leveraging the power of YouTube, Facebook, Blogging, Twitter, LinkedIn and more to create the right community to achieve our clients’ goals. Social Media Delivered currently delivers content in English, Spanish and French and offer experience in almost every industry including hospitality, retail, finance, entertainment, non-profit, legal, medical and international business.