You've attended beginner workshops, read the articles, and have tried social media for your business. Now, take the next step in the evolution of implementing social media strategy and tactics to grow revenues and increase profitability. Learn from this panel of experts, beyond the "how-to" 101-level that you've already attained. You're ready to roll up your sleeves and... [read more]

You've attended beginner workshops, read the articles, and have tried social media for your business. Now, take the next step in the evolution of implementing social media strategy and tactics to grow revenues and increase profitability. Learn from this panel of experts, beyond the "how-to" 101-level that you've already attained. You're ready to roll up your sleeves and see results! We'll talk ROI, tracking, how to fit social media initiatives into your existing advertising and marketing strategy, and how to avoid going down the feared "rabbit hole" of time wasting that COULD be a drawback to the use of social media.



Our panel of social media experts includes:

Kate-Madonna Hindes: An industry leader, author and speaker on emotional integrity and authenticity in today’s online media, Kate is also the recruiting and marketing director for Brigham Group Staffing. Her columns are published in the Minneapolis Star Tribune, Women of HR, GirlmeetsGeek, Brazen Careerist and JobDig. She regularly covers national Social Media Technology events from an HR / Recruiting perspective. Her credits include recent on-air appearances with WCCO and International Radio Station, CJOB, GirlTalkRadio, WomeninBusinessRadio, YouCanGetHired.com, JobHuntChat.com and more.

Lisa Grimm: Fascinated by people, their behaviors and motivations since birth, Lisa has focused this life-long interest into a career in public relations with emphasis on working to bridge the traditional and digital media divide. As digital PR specialist at Mall of America, Lisa’s time is dedicated to developing and implementing social media strategy, community management and integrated marketing communications initiatives. She is an active member and volunteer of PRSA (Public Relations Society of America) and Social Media Breakfast-MSP.

Tyler Olson: CEO of SMCPros, one of the fastest growing social media agencies in Minnesota, and nationally-recognized speaker, sets his presentations apart by starting with first-hand case studies of social media usage among some of America's largest companies. As the most dynamic, data-driven, and experienced Gen Y speaker on Social Media, Tyler will ensure that any audience receives new insights. Tyler, 25 years old, will blow your audience away with his extensive knowledge of both social media and business. Tyler has already started and sold one business, and SMCPros is growing fast, helping firms utilize social media as part of their own growth strategies.

Aimee Cheek: Aimee is corporate marketing manager for CSM Corporation and CSM Lodging, including the company’s residential and commercial properties. Cheek and her department support CSM with public relations, social media, websites, marketing, and advertising services. If you've visited downtown Minneapolis or the Milwaukee Road Depot for an event, or stayed at a nearby Marriott, Hilton or Carlson Hotel, you've likely benefited from the work of Aimee Cheek and her team. Her network groups include MNAMA, MIMA, HSMIA, Twin Cities Thursday Happy Hour, Social Media Breakfast and a vast number of Twitter connections.