IF Talk 6 | Making ideas happen

At IF Talks, the spirit of innovation and inspiration runs deep. A discussion on change, a simple idea brought to life, an opinion on the future or a real life tale can move us, shift our thinking and enrich our knowledge and awaken us to make great things happen. Over the past 2 years, we have engaged in deep conversations about our natural environment, pure living, innovation, youth, the... [read more]

At IF Talks, the spirit of innovation and inspiration runs deep. A discussion on change, a simple idea brought to life, an opinion on the future or a real life tale can move us, shift our thinking and enrich our knowledge and awaken us to make great things happen. Over the past 2 years, we have engaged in deep conversations about our natural environment, pure living, innovation, youth, the future of technology and business. The stories behind the IF speakers are profound, moving, inspiring and true. IF speakers are inspiring people behind the businesses that help shape our cities, communities and nation.  At IF Sydney this April, we will be discussing the diverse theme of: MAKING IDEAS HAPPEN. No one is born with the skill of execution. It is learned, a critical skill that needs to be developed, be it through organisational habits, embracing the power of people and community or re-educating ourselves to adapt a strict discipline to bring ideas to life. A shift from inspiration to action. The truth is that whilst we all have good ideas, not many of them actually happen. IF have curated a panel of experts that make ideas happen everyday.  Our panel welcomes Rachel Botsman as she discusses collaboration and the global movement that was named by TIME as one of the "10 Ideas That Will Change The World". Ash Donaldson will engage you on the path of Human Centred Design whilst Seb Chan will disccuss the importance of ideas and play. Ian Lyons will make you re-think conventional marketing and communication and Tim Longhurst will give you a vision of the future you may not have considered. The IF Talk, (brought you by uncluttered white spaces) is hosted Ben Rennie, director of innovation consultancy 6.2 and founder of the popluar blog uncluttered white spaces. Simply put, the world is full of solutions and we are surrounded with aspirational ideas and ingenious breakthroughs all the time.  How many of these ideas really happen? Are things really changing?  IF asks the panel how do we shift ideas from inspiration into businesses, brands, products or organisations. What are the key ingredients to making ideas happen? RACHEL BOTSMAN @rachelbotsman Rachel Botsman is a social innovator who writes, consults, and speaks on the power of collaboration and sharing through current and emerging network technologies, and on how it will transform business, consumerism and the way we live. She is the co-author of the influential book What's Mine is Yours: How Collaborative Consumption Is Changing The Way We Live.  Collaborative Consumption was named by TIME as one of the "10 Ideas That Will Change The World". She has presented at high profile events including The Clinton Global Initiative,TEDx, GOOGLE, No.10 Downing Street, NESTA, HP and Microsoft. She was recently named by Monocle as one of the top 20 speakers in the world to have at your conference. Rachel is the founder of CC Lab, an innovation consultancy and is a Venture Partner with the Collaborative Fund. She is a regular contributor to the Australian Financial Review and WIRED on topics related to technology and innovation. ASH DONALDSON @ashdonaldson Having served as: Australia's first federal court Expert Witness in Human-Computer Interaction (HCI); an expert contributing to the International (ISO) standards and Australian Standards (AS) for Human Factors, Accessibility and Usability; the inaugural UPA World Usability Day leader for Sydney; and Chair of the Australian HCI conference (OZCHI), Ash Donaldson is a respected figure in Human Factors and Human-Computer Interaction. For more than 14 years Ash has been practising, promoting and studying all aspects of human-centred design. During this time, he has been successful in designing products, services and strategies for public and private organisations of all levels. Currently Ash is consulting as Principal of his company, Produxi Consulting Pty Ltd, "Designing better user experiences" in Sydney. SEB CHAN @sebchan Seb lives several lives. In his day job he is the Head of Digital, Social and Emerging Technologies at the Powerhouse Museum in Sydney. His other interests include electronic music and digital art. Coming from a background in social policy, journalism and media criticism as well as information technology, he has been building and producing websites and interactive media since the mid 1990s. He was also a member of the Australian Government's Government 2.0 Taskforce. TIM LONGHURST @timlonghurst Tim Longhurst identifies trends and helps organisations adapt to a changing world. As a futurist, he is an energetic & passionate advocate for innovation. Tim collaborates with organisations to think about the future. He is an advisor and conference speaker for some of the world’s largest brands. Tim is a member of the World Futures Society (a global network of futurists) and an Associate Member of the National Speakers Association Australia (NSAA). Tim won  the NSAA NSW "Speaker Idol" for 2009.  Tim’s blog is full of case studies, stories and anecdotes.  IAN LYONS @ianlyons Ian holds some unconventional views on marketing - primarily that we should constantly strive to eliminate the meaningless variety - as defined by the customer.  Imagine if we really took the time to know our customers, their needs and wants - and set about helping them make well informed decisions rather than broadcasting what we have to sell.  Luckily technology and now social platforms are starting to help us get better at crafting a truly useful customer experience that positions marketing as a business driver rather than a cost centre. Ian applies these philosophies with clients such as Sydney Festival, P&O Cruises, Shangri-La Hotels, South African Tourism and National Disability Services.   BEN RENNIE @benrennie Ben Rennie thinks deeply about making ideas happen, productivity, collaboration and the nature of modern working environments.  Ben is the founder of 6.2, an innovation lab with clients in Australia, the USA & Hong Kong. 6.2 bring ideas to life by solving complex problems across varying markets.  In 2009, Ben founded the popular blog uncluttered white spaces which has had over 200,000 readers in its short history. VISIT www.IFTALKS.com to learn more.                  

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