Social media is no longer a novelty, and conferences about social media can no longer afford to focus exclusively on the basics. Users are becoming increasingly sophisticated, and institutions seeking to take advantage of this powerful and rapidly-evolving set of tools need to keep pace.

This conference is designed to address the needs of social media novices who need a practical and... [read more]

Social media is no longer a novelty, and conferences about social media can no longer afford to focus exclusively on the basics. Users are becoming increasingly sophisticated, and institutions seeking to take advantage of this powerful and rapidly-evolving set of tools need to keep pace.

This conference is designed to address the needs of social media novices who need a practical and comprehensive introduction to the social media ecosystem as well as experienced advancement professionals who are turning their attention to more complex questions of integrated marketing strategies, brand monitoring, geolocation, community management and more. With an experienced and innovative faculty, this conference will position your social media program to thrive as these tools become increasingly central to your advancement efforts.