The Networked Consumer- How Content and Community Are Driving Commerce

We are entering a time in the digital landscape when most product information is already known and readily available to all potential consumers. Facebook, LinkedIn, Twitter, YouTube and other peer-to-peer communication networks have created dynamic communities of interest which inform customers about product options and influence their purchasing decisions. The content that is created through... [read more]

We are entering a time in the digital landscape when most product information is already known and readily available to all potential consumers. Facebook, LinkedIn, Twitter, YouTube and other peer-to-peer communication networks have created dynamic communities of interest which inform customers about product options and influence their purchasing decisions. The content that is created through these communities, the people that publish into them and the places where these interchanges occur are all now connected.

Our panel brings together local digital thought leaders to discuss the conversations and innovations that are impacting consumer buying behavior and brand engagement. We will also have a lab station for hands-on product experiences.

Join our host Holly Brown, Chief Innovation Officer, R2integrated as she welcomes:
Event Moderator: Tricia Duryee, eMoney columnist, Allthingsd.com
Event Participants: James Lively, COO DIY Media, Scott Blanksteen, CEO AppStoreHQ, and Kathy Savitt, CEO Lockerz, and Jordan Williams, Digital Engagement Lead, REI.

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