Pull don’t Push: How will NFC Smart Posters affect advertising and marketing? Mobile contactless services and NFC Smart Posters are about to change people’s daily lives. NFC built into the Nexus S and the iPhone 5.0 heralds the start of contactless credit cards, opening the door to a whole new arena of mobile commerce, allowing users to carry cash and credit inside e-wallet applications. NFC... [read more]

Pull don’t Push: How will NFC Smart Posters affect advertising and marketing? Mobile contactless services and NFC Smart Posters are about to change people’s daily lives. NFC built into the Nexus S and the iPhone 5.0 heralds the start of contactless credit cards, opening the door to a whole new arena of mobile commerce, allowing users to carry cash and credit inside e-wallet applications. NFC software front-end platforms which focus on the end user experience will be very attractive for operators, advertisers and direct marketers. Our speakers will present insights from the perspective of the telecommunication carrier (FarEasTone), brand and d agency (Starcom, Coca-Cola, Procter & Gamble) and the software front-end which enables mobile advertising on the phone (Toro Development).