An "Exploration" of Ford's social media programs with Scott Monty and Craig Patterson
Javits Center
·
Wednesday, April 20, 2011, 6-8:00pm
Posted 1 year, 1 month ago
by Sean Haubert
· 8 participants
Join Scott Monty and Craig Patterson from Ford on Wednesday, April 20, from 6-8 p.m. as they walk you through one of the most successful vehicle social media stories to date: the 2011 Explorer reveal and launch. From before the SUV had been seen by the public through its availability on dealers' lots, Ford engaged consumers in a unique and different ways that included a Facebook reveal,... [read more]
Join Scott Monty and Craig Patterson from Ford on Wednesday, April 20, from 6-8 p.m. as they walk you through one of the most successful vehicle social media stories to date: the 2011 Explorer reveal and launch. From before the SUV had been seen by the public through its availability on dealers' lots, Ford engaged consumers in a unique and different ways that included a Facebook reveal, Explorer Live conversations, and a consumer "Go Do Adventure" program that invites everyone to create their dream Explorer road trip and become a part of a real-life adventure. And, as a guest on Wednesday, we will also invite you to have the chance to experience your own Explorer "Go Do Adventure!"
