You have a killer idea or app. now you need to get the people to come. Facilitated by Suzan Bond, our discussion will feature real-life stories from founders Natty Zola of Everlater and Casey Schorr of SwagLove. We'll focus on the how's of building an audience, creating content, getting the word out there and all the rest of that marketing jazz--without a massive budget.
You have a killer idea or app. now you need to get the people to come. Facilitated by Suzan Bond, our discussion will feature real-life stories from founders Natty Zola of Everlater and Casey Schorr of SwagLove. We'll focus on the how's of building an audience, creating content, getting the word out there and all the rest of that marketing jazz--without a massive budget.
Jeff Lesser Everyone that attended, it was a great discussion and one that definitely warrants many follow ups. http://boulderstartupmarketing.com/ For more information about a new monthly meetup to continue to progress the discussion.
@jefflesser · 1 year ago
Casey Schorr Andy - you should ask that question and we can poll the group/ discuss?
@caseyschorr · 1 year ago
Andy Theimer Will this discussion talk about blog outreach and the pros/cons of spending time on that activity for startups?
1 year ago
Casey Schorr This is right after Boulder Open Coffee Club - No excuses not to join us!
@caseyschorr · 1 year ago
Casey Schorr Some possible questions: Sales vs Marketing - what should I focus on? Is it really possible to become an 'authority' when you're a small team and also have to build a product too? Is it worth the money to sponsor conferences? Inbound vs Outbound marketing. % of startup focused on 'customer facing' vs 'backend/ engineering' - what's the ideal ratio? When do you have enough product built (and thus should focus more on marketing)? Some book recommendations related to this: Inbound Marketing by Dharmesh Shah. Thank You Economy by Gary Vaynerchuk. Crossing the Chasm by Geoffrey Moore. Rework (marketing parts) by Jason Fried. Selling the Invisible: A Field Guide to Modern Marketing.
