FohBoh Social Media and NetWorld Alliance, publisher of FastCasual.com, QSRweb.com and PizzaMarketplace.com, have partnered to produce the Foodservice Social Media Universe conference, to be held Sept. 18-20, 2011, in San Francisco.

The is intended to raise awareness and use of practical application and measurement guidelines of social media tools and strategies. The event will begin with an... [read more]

FohBoh Social Media and NetWorld Alliance, publisher of FastCasual.com, QSRweb.com and PizzaMarketplace.com, have partnered to produce the Foodservice Social Media Universe conference, to be held Sept. 18-20, 2011, in San Francisco.

The is intended to raise awareness and use of practical application and measurement guidelines of social media tools and strategies. The event will begin with an opening reception Sept. 18 and will e...nd with a closing keynote Sept. 20 to be given by FohBoh founder and CEO Michael Atkinson.

“Since we launched FohBoh in November 2008, social media has grown beyond what many foodservice-industry executives have come to understand. By producing this event in partnership with NetWorld Alliance, we hope to provide valuable, actionable strategies to help the foodservice industry grow through the social web,” Atkinson said.

The conference is open to all executive members of the foodservice industry, including public relations and marketing professionals, human resources executives, business development directors, CEOs and their executive teams.

Prior to the official conference launch, Atkinson will host a pre-conference workshop that will cover the basics of social media and the social web. It also will provide an overview of the tools and applications available for foodservice operators. Atkinson also will host a post-session conference designed to help operators develop a social media strategy based on conference topics and takeaways.

Sessions will target the three main areas of social media management, Software as a Service and Location-based applications. The event also will focus on the establishment of restaurant-industry best practices surrounding the topics of brand monitoring and social media measurement.

“We first met Michael after our 2010 Fast Casual Executive Summit and quickly came to mutual agreement that a conference was needed that focused solely on social media for foodservice operators. Between FohBoh’s strong credibility in the social media space, and our experience putting on first-class events, this was a natural partnership,” said Valerie Killifer, vice president of foodservice media at NetWorld Alliance.

The conference will be held at San Francisco’s Hotel Kabuki. Conference registration is $595 and an additional $99 each for the pre- and post-conference workshops. Click here to stay informed on all conference announcements, including agenda topics and speakers.