The Denver Cupcake Truck has been a local phenomenon since its introduction in early 2010. In this same time frame, other businesses have engaged customers through social media, yet are unable to create a buzz or increased revenue. What is the “secret sauce” that makes the Denver Cupcake Truck so successful? How does the Denver Cupcake Truck apply social media best practices to create a... [read more]

The Denver Cupcake Truck has been a local phenomenon since its introduction in early 2010. In this same time frame, other businesses have engaged customers through social media, yet are unable to create a buzz or increased revenue. What is the “secret sauce” that makes the Denver Cupcake Truck so successful? How does the Denver Cupcake Truck apply social media best practices to create a sustained excitement and high level of customer engagement? What other factors contribute to their phenomenal growth? Hear directly from Denver Cupcake Truck owners Denon and Sean Moore as they talk about the strategy, hard work and good business practices employed.

During this seminar facilitated by Enrique Gutierrez, Qwest Small Business Community Representative, you will be introduced to both the wins and lessons learned after one year of celebrity success, marketing online via social media. The panel will address recommended strategies for the Denver Cupcake Truck to consider going forward. Discover how to modify your social media strategy to engage your potential customer base.