It has been over a year since the FTC issued its revisions to the Federal Guidelines Concerning the Use of Endorsements and Testimonials in Advertising. Unfortunately, businesses are still not sure how to properly abide by the new Federal standards and are ignorant of their liability for deceptive advertising. For example, popular apparel company, Ann Taylor, recently received a warning letter... [read more]

It has been over a year since the FTC issued its revisions to the Federal Guidelines Concerning the Use of Endorsements and Testimonials in Advertising. Unfortunately, businesses are still not sure how to properly abide by the new Federal standards and are ignorant of their liability for deceptive advertising. For example, popular apparel company, Ann Taylor, recently received a warning letter from the FTC for its blog-for-gifts program and Legacy Learning Centers coughed up $250,000.00 to settle with the FTC after the FTC filed a formal complaint against the company.
This month’s seminar at Saper Law seeks to demystify the FTC disclosure rules. Daliah Saper will first provide an overview of the FTC regulations and then introduce Tom Chernaik, CEO of CMP.LY. Thanks to CMP.LY it doesn’t need to be complex or difficult for advertisers to ensure that blog posts, Facebook updates and even Tweets meet disclosure obligations under FTC and, soon, FDA, SEC and other regulations.

Cost: $15 with online registration; $25 at the door
Lunch will be provided