PRSA Detroit, Social Media Club Detroit and IABC Detroit present Communications Strategy in a Social Web World
In addition to the traditional channels, communications professionals have incorporated social media into their toolbox. We are talking to audiences in increasingly small soundbites:
• How do you convey the brand message in 140 characters?
• How do you explain a process change in a three-minute employee video?
• How do you thoroughly present your product in a 400-word blog post?
Social Media Club Detroit and PRSA Detroit have put together a panel to talk about what’s changed, what has not, and how they are adapting to two-way communications in a social web world.
Moderator:
• John Hammond Award-winning Producer and Director Former Executive Producer, UAW
Panelists:
• Mary Henige, APR Director, Social Media & Digital Communications, General Motors Company
• Susan Ferraro, APR Owner, Volare Public Relations President, PRSA Detroit
• Nikki Stephan Social Media Strategist, Identity Marketing & Public Relations
• Mark W. Smith Web Editor/Technology Columnist, Detroit Free Press Instructor, Web Journalism and Social Media, Central Michigan University and Washtenaw Community College
This event is free, but we need your RSVP! Respond to Nancy Skidmore at
nskidmore@earthlink.net or 248-545-6499.
Speaker Bios:
Moderator:
After nearly 19 years as Executive Producer for the UAW, John Hammond (@JHEVideoPro) retired in 2009, reopened his production studio and has been making documentaries and commercials ever since. He is a multi-award winning producer/director, with an EMMY for producing a documentary about the life of legendary UAW president Walter Reuther. Along with his wife Katherine, John is currently producing a documentary about people who blog and love the city of Detroit.
Panelists:
Susan Ferraro, APR (@SusanFerraro) is president of The Detroit Chapter of the Public Relations Society of America and the owner of Volare Public Relations, a local public relations firm. She recently received the 2011 Alumni Achievement Award from the Wayne State University Department of Communication and the James M. Measell Chapter of the Public Relations Student Society of America [PRSSA].
Mary Henige, APR (@MaryHenige) has held a variety of communications positions in her 24 years with General Motors. Currently she is director, social media and digital communications. In this position, she leads GM’s strategic social media efforts including external blogs; senior leader web and Twitter chats; Facebook fan pages; and other social web activities.
Mark W. Smith (@markdubya) is a web editor and technology columnist at the Detroit Free Press, where he has worked since 2007. Smith graduated from Central Michigan University with a degree in photojournalism. He has taught Web journalism and social media courses at Central Michigan University and Washtenaw Community College.
Nikki Stephan (@NikkiStephan) is a public relations professional and social media strategist at Identity Marketing & Public Relations. She is a member of/involved in PRSA Detroit, Social Media Club Detroit, Tweetea, FutureMidwest and Girls in Tech Detroit. Nikki also serves as the Help a PR Pro Out (HAPPO) Michigan champion, is a contributing writer for Metromix Detroit, manages and frequently contributes to Identity’s blog, id tags and is an advisory board member forOperation: Kid Equip.
