Does social media marketing work?
Hear real life success stories and lessons learned.
Tired of hearing you have to use Social Media?Is it all just a waste of time or is there a breakthrough waiting to be leveraged? Join TechBiz Connection to hear real life people, who use social media to grow theirbrand awareness and in their businesses.
You will learn:
- Real life examples of social...
[read more] Does social media marketing work?
Hear real life success stories and lessons learned.
Tired of hearing you have to use Social Media?Is it all just a waste of time or is there a breakthrough waiting to be leveraged? Join TechBiz Connection to hear real life people, who use social media to grow theirbrand awareness and in their businesses.
You will learn:
- Real life examples of social media success stories
- How to define ROI for Social Media
- Lessons learned and how to avoid the pitfalls
- What is coming up that you must prepare for now
MODERATOR:
Sven Johnston | VP of Strategic Partnerships | GigaSavvy
Sven Johnston is the VP of Strategic Partnership for GigaSavvy an emerging media marketing agency specializing in Search Engine Optimization, Social Media Marketing and Web Design & Development . He has 15+ years experience in international business development and has a passion for building long-term relationships with direct clients as well as forging strategic partnerships with Advertising Agencies, PR and Web design companies.
PANELISTS:
Morgan Brown | Director of Social Media | ScoreBig
Morgan has spent 10 years in online marketing and five in social media. Morgan joined ScoreBig from TurnHere where he was the Director of Marketing. Prior to TurnHere, Morgan worked at Interactivate, an interactive marketing agency, developing online marketing solutions for clients such as Sunkist, Little League Baseball and others. Morgan is the co-founder of Social Media Club Orange County and was the founder of the finance blog blownmortgage.com, which he sold in 2009 and for which he was named to “Inman News Top 25 Most Influential Bloggers” in 2007. Morgan is a regular speaker on social media and how to leverage to build an online brand, as well as grow and interact with a loyal customer base. Follow Morgan at twitter.com/morganb or pmorganbrown.com.
Bryan Howland | Social Media Specialist | Veterinary Pet Insurance
Bryan Howland is the social media specialist for Veterinary Pet Insurance, Co. the oldest and largest pet insurer in the United States. Previously he was the social media director at a local public relations agency that worked with clients such as Linksys by Cisco, Toshiba Storage, Ingram Micro's V7, Golden Spoon Frozen Yogurt, the Irvine Chamber of Commerce, and Maxwell Technologies. He specializes in community building, online customer service, and using social media to build brand identity.
LaLa Castro | Founder | Sparkles Forever
LaLa Castro passionately runs her e-commerce fashion jewelry business along with other websites that unites social communities. SparklesForever.com is an online jewelry boutique providing fashionistas around the world with fashion jewelry for less. When she is not hand-picking jewels, she’s an avid cupcake & social media enthusiast who runs TheCupcakeRecipes.com & eLaLa.com, a social community network that embraces online media and marketing. To utilize new media properly for the advancement of her network sites she teams up with other networks on promotional collaboration projects that boost awareness of each other’s brands.
Rochelle Veturis Coles | Media and PR Director | LPA
During Rochelle's tenure at LPA, the company has received five times as many news clips on a monthly basis. In 2010, views of the firm’s well stocked YouTube channel increased 223%; blog subscription increased 167%; and coverage in traditional media outlets reached more than 34 million people. Additionally, Rochelle works with business and government organizations to get them up to speed with the "socialmediasphere" through seminars and private coaching. She’s been named a Twitter Powerhouse by the Huffington Post, a new media thought leader by the Orange County Register, and a speaker for Mashable’s first international Social Media Day.
