Building brand loyalty among today's marketing-savvy consumers can be like asking a serial divorcee like Liz Taylor to marry you after the first date and expect a life-long commitment. Chances are you'll be dumped as soon as something new struts by.

Attracting and retaining a loyal user base is key to running a successful company. You can't afford to let your customers be lured... [read more]

Building brand loyalty among today's marketing-savvy consumers can be like asking a serial divorcee like Liz Taylor to marry you after the first date and expect a life-long commitment. Chances are you'll be dumped as soon as something new struts by.

Attracting and retaining a loyal user base is key to running a successful company. You can't afford to let your customers be lured away by someone else's latest release at sxsw... But with all the talk about game mechanics and leveling-up users with the promise of shiny, digital badges - you have to know what your users are actually motivated by, and plan your roadmap accordingly.

We will discuss:
* Metrics for success - how do you track consumer engagement? What numbers actually impact your bottom line?
* Are game mechanics more hype than reality?
* Communication strategies - how to encourage growth and empower user ambassadors.
* Best practices: insights into what's worked for who, and how you can apply these tactics to your startup's plan of attack.
* Show me the money - monetization strategies that work.

Moderator:
Dan Gould, Founder - Namesake

Speakers:
Kevin MacLean, VP General Manager - SapientNitro
Babette Pepaj, Founder - BakeSpace.com
David Tyler, SVP Sales - Bunchball
Dennis Fong, Founder, CEO - Raptr