Getting your pricing and metrics right is critical for any start-up, but doubly so for a recurring-revenue business. In this session, we'll explore key customer metrics for new ventures, including acquisition, activation, conversion, churn and referrals. We'll look at pricing in general and freemium in particular. Finally, we'll examine valuations for software-as-a-service (SaaS)... [read more]

Getting your pricing and metrics right is critical for any start-up, but doubly so for a recurring-revenue business. In this session, we'll explore key customer metrics for new ventures, including acquisition, activation, conversion, churn and referrals. We'll look at pricing in general and freemium in particular. Finally, we'll examine valuations for software-as-a-service (SaaS) companies and how they compare with companies using traditional software license models.

Speaker:

Mark MacLeod, General Partner, Real Ventures

Mark MacLeod is one of Canada's leading financial experts on start-ups. Mark is a General Partner at Real Ventures, Canada's largest seed venture fund. At Real, Mark focuses on SaaS, freemium and e-commerce investments. Mark is also CFO at Tungle and an advisor to some of Canada's most exciting new SaaS ventures. Mark has worked with entrepreneurs since 1999 and has raised over $80 million in capital over his career. Mark frequently blogs on financial matters for start-ups.