Over the past year, more and more companies in the world of social media have begun to differentiate themselves by shifting their messaging to talk of serving social business, but is there really much of a difference? Is it a revolutionary new approach or is it merely the evolution of the industry? With companies such as IBM, Radian6, Jive and SMC Small Business Member Dachis Group not only... [read more]

Over the past year, more and more companies in the world of social media have begun to differentiate themselves by shifting their messaging to talk of serving social business, but is there really much of a difference? Is it a revolutionary new approach or is it merely the evolution of the industry? With companies such as IBM, Radian6, Jive and SMC Small Business Member Dachis Group not only embracing the term, but promoting it far and wide, there is clearly something afoot, but what exactly is it? Come join industry leaders, soon to be author of a Social Business book Michael Brito of Edelman and SNCR Founder Jen McClure who is a Social Strategist with Thomson Reuters as we explore these questions and much more. Moderated by SMC Founder/Chairman and Social Business Specialist Leader with Deloitte Consulting Chris Heuer, Social Media Club San Francisco is producing a unique panel conversation unlike any other on this important topic. As a few leaders in the industry pivot to embrace new language, now is the time to discuss how it  may impact Social Media Professionals and the broader industry. Chris Heuer wrote a blog post recently on this topic to put forward one potential view, but is it right? Now is the first chance to come together and discuss this as a community. Please join us and come prepared to participate.   MICHAEL BRITO:  Is a student of the social business, community building and customer advocacy. Over the past 13 years, he has been fortunate enough to work for major brands in Silicon Valley to include Sony Electronics, Hewlett Packard, Yahoo! and Intel. He was hired in 2009 by Edelman Digital as a Vice President of Social Media where he is responsible for providing strategic counsel to many of their tech clients here in the Bay Area.  JEN MCCLURE: Jen McClure is a communications professional with more than 25 years of experience in all facets of media and communications, and is a recognized expert in the field of social media and new communications. Her career includes work in journalism, market and media research. PETER KIM:  Peter is Chief Strategy Officer of Dachis Group. He is a leading advisor and analyst on social business, working with clients on strategy formulation and driving global industry discourse. Peter has been quoted by media outlets including CNN, CNBC, NPR, The New York Times, and The Wall Street Journal and featured as a speaker at events including SXSW, Web 2.0 Expo, and the Dachis Group Social Business Summits. Peter was previously an analyst at Forrester Research and head of international marketing operations, e-commerce, and digital marketing at PUMA AG. He holds degrees from the University of Virginia and the University of Pennsylvania.    MODERATOR: CHRIS HEUER As the founder and current Chairman of Social Media Club globally, Chris is a pioneer in the space with roots in social computing going back to 1994 when he first realized the greater significance of the Internet, starting an interactive agency and a local content site. Recently, Chris joined Deloitte Consulting as a Specialist Leader to develop their social media / social business practice. Over the years, when not starting his own companies and communications agencies, Chris has advised numerous large and small companies as a consultant, as a board member and as a disruptive thinker. He has taught interactive marketing, web design and multimedia at Miami Ad School. He worked as the Chief of eBusiness for the United States Mint, helping them launch their ecommerce efforts and guiding them from zero to $1.6MM per week in online sales. He says he's lucky to have found a wife who not only supports him, but also his vision for society (his wife is SMC President Kristie Wells).   ABOUT OUR HOST:  PeopleBrowsr is a high-tech social analytics company for marketers passionate about social media brand engagement, data mining intelligence and sophisticated social search. We help our customers at global brands and Advertising/PR agencies identify and engage influencers, cultivate communities, gain in-depth insights from specialized research reporting and human sentiment analysis, and develop hyper-targeted campaigns to increase social media ROI. Founded in 2007, PeopleBrowsr is a global industry leader in the social media revolution, building advanced conversation technology to assemble the collective intelligence. The PeopleBrowsr Platform includes ReSearch.ly, Viral Analytics and the Engagement Center. Enterprise Services are available in customized offerings.