The process of design appears magical, as designers are able to connect disparate ideas in order to create new and exciting innovations. But design isn't magic - it's a rigorous and methodical process; design synthesis, the act of translation, can be taught and learned. In this talk, Jon Kolko will present the theory, methods, and techniques of design synthesis in an easy to understand... [read more]

The process of design appears magical, as designers are able to connect disparate ideas in order to create new and exciting innovations. But design isn't magic - it's a rigorous and methodical process; design synthesis, the act of translation, can be taught and learned. In this talk, Jon Kolko will present the theory, methods, and techniques of design synthesis in an easy to understand format. He'll describe why synthesis works, and provide examples to illustrate the power of a rigorous design process.