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AiMA Wed Jan 27th Event: Online Branding vs. Performance

AiMA Wed Jan 27th Event: Online Branding vs. Performance

GA Tech Global Learning Center · Wednesday, January 27, 2010 from 6:30 PM to 9:00 PM

  • Peter Fasano
  • Tessa Horehled
  • Chris Carlock
  • Jamal Ashraf
We’re a decade into the 21st Century, and what do we have to show for it? A lot of successes, but also a lot of confusion about what’s out there in the digital landscape and what is the right solution given campaign branding vs. performance objectives. As goals and results become more important to marketers it's time to ask: what's the right solution? From CPA campaigns,... [read more]
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