Microsoft, Mountain View, CA
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Tuesday, June 14, 2011, 8:30am-2:00pm
Posted 1 year ago
Augmented Reality, which overlays virtual information on top of the real world, has attractive commercialization prospects. Imagine looking at a street of restaurants with Yelp ratings superimposed, or a tourist walk through Paris with historical data superimposed on buildings or coupons and adverts appearing over businesses in response to stated preferences or a search. Over lunch, our... [read more]
Augmented Reality, which overlays virtual information on top of the real world, has attractive commercialization prospects. Imagine looking at a street of restaurants with Yelp ratings superimposed, or a tourist walk through Paris with historical data superimposed on buildings or coupons and adverts appearing over businesses in response to stated preferences or a search. Over lunch, our Entrepreneur Forum and today's panel will talk about the A/R players to watch; how mobile A/R hits mainstream; and what mobile AR will look like. Together, we'll layer some hard data on top of your image of the meeting room, and augment your knowledge of augmentation.