While location based services like foursquare and Facebook Places are just starting to take off, smart marketers are realizing that this new loyalty play can be a great way to connect to their customer base. During this interactive panel, we will explore number of different factors around LBS (and where is heading)? Which service(s) should I use? What considerations do I need to be aware of? How... [read more]

While location based services like foursquare and Facebook Places are just starting to take off, smart marketers are realizing that this new loyalty play can be a great way to connect to their customer base. During this interactive panel, we will explore number of different factors around LBS (and where is heading)? Which service(s) should I use? What considerations do I need to be aware of? How do I plug this into my existing marketing program? How should I be measuring my location based efforts? Find out from innovators and game changers in this space: All attendees will get WE FIRST Book signed by Simon Mainwaring