SDAF May Program

“Translating “Aha Moments “ to Brand Equity"
Presented by Todd Lieman

Todd Lieman is a founder and co-president of Skadaddle Media. With more than 20 years in marketing, communications and content development, Todd has built a career of marrying messages to target audiences in a wide variety of mediums.

Founded in 2008, and regarded for its client partnerships across a broad... [read more]

“Translating “Aha Moments “ to Brand Equity"
Presented by Todd Lieman

Todd Lieman is a founder and co-president of Skadaddle Media. With more than 20 years in marketing, communications and content development, Todd has built a career of marrying messages to target audiences in a wide variety of mediums.

Founded in 2008, and regarded for its client partnerships across a broad range of industries, Skadaddle Media is the studio behind Mutual of Omaha's highly-successful national "aha moment" campaign, for which the company created and continues to produce the Fortune 500 company’s broadcast TV spots, social media exposure, a 25-city national tour, web and print media. The company has also created engaging programs for such clients as MBT Footwear, Nominum and non-profit Wherever The Need (a program, which was called out on Twitter as the, “Most creative social cause marketing yet?”), among others. In his role as co-president, Todd is primarily responsible for the company’s creative and marketing initiatives.

In early 2010, Skadaddle also created and launched an original animated web series, OF COURSE, which received more than 250,000 views in it’s first few weeks and the company is in discussions with distributors regarding several other projects. Skadaddle believes that effective programs are not only about eyeballs. Instead, they are about engagement…and sales.

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