With Personal Branding Expert Dan Schawbel Join the AMA Boston Social Media team and Emerson College AMA Chapter for a look at using social media to land your next job with Dan Schawbel, Managing Partner of Millenial Branding Group. Whether you're a recent graduate looking for your first job in marketing, a more seasoned professional in transition, or an undergraduate or graduate student looking for career guidance, you'll find information and networking to get started on the next chapter in your life. Social media is increasingly seen as one of the key ways to find a job, but many job-seekers are wondering how, exactly, tools like Facebook and Twitter can help them find that ideal role: Networking is still the #1 way to find a job, but if you're not augmenting your traditional networking with social media outreach, you may be missing out on 75% of the opportunities in your network. Branding yourself to stand out from the crowd and showcase your unique talents is essential for knowledge workers, and your online identity is the key to your personal brand--but is it optimized, or haphazard? Cutting through the clutter of job postings to find the companies and roles that are right for you might seem daunting given the noise on social media--but actually, Twitter and Facebook can make it easier to home in on your dream roles Dan will present solid, practical take-aways based on his years of experience in personal branding and social media. His advice applies equally well to Millenial graduates and seasoned professionals. You'll learn how to showcase your personal brand, research jobs online, and approach employers using social media even when you don't have a personal connection. Get perspectives on how to find the perfect job for you using social media. Where: Emerson College - Bill Bordy Theater When: Thursday, June 9, 2011, 6-9 pm (doors open at 6, discussion starts at 7) Hashtag: #amabtu About Dan Schawbel: Dan, recognized as a "personal branding guru" by The New York Times, is the author of the bestselling career book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing). Me 2.0 was the #1 career book of 2009 by The New York Post. Recently, Dan was named to the prestigious Inc. Magazine 30 Under 30 list. He is the founder of the Personal Branding Blog®, which was the #1 job blog by Careerbuilder in 2008 & 2009, is an AdAge top marketing blog and is syndicated by Reuters, Forbes, Fox Business and other major networks. In 2007, Dan co-created one of the first social media positions in a Fortune 200 company, EMC Corp. He is a syndicated columnist for Metro US, and is the youngest columnist at BusinessWeek. He has written articles for The Wall Street Journal, Entrepreneur Magazine, BrandWeek Magazine, Mashable, AOL Jobs, and Advertising Age. He's been featured in over 350 media outlets, such as The New York Times, The Wall Street Journal, ELLE Magazine, The Washington Post, CBS, ABC News, MSNBC, NPR, USA Today, Forbes, and The Boston Globe. He's a regular contributor to Fox 25 Morning News. As a national speaker, Dan has spoken to IBM, CitiGroup, Time Warner, Harvard Business School, and MIT. He helps both individuals and companies with creative branding solutions. About AMA Boston: The American Marketing Association, one of the largest professional associations for marketers, has 40,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. In Boston, we are dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. We have a long history of providing value to our members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With over 800 members, Boston is now the 3rd largest chapter in the world and AMA Boston continues to be the number one resource for marketing professionals throughout the greater Boston area.AMA Boston’s core mission is to build a community of marketers that can share their experiences, learn about the latest marketing trends and connect with other marketers. For more information about AMA Boston, visit us at: http://amaboston.org/ Want even more networking? Visit
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