**Register here: http://www.vlab.org/store.html?event_id=415***

Near Field Communications (NFC), Geo-location services, and augmented reality (AR) are disrupting the consumer shopping experience while increasing sales and margins for brick and mortar retailers.

Putting interested buyers in front of relevant shelves at local stores is a huge monetizable opportunity for mobile platforms. 400,000... [read more]

**Register here: http://www.vlab.org/store.html?event_id=415***

Near Field Communications (NFC), Geo-location services, and augmented reality (AR) are disrupting the consumer shopping experience while increasing sales and margins for brick and mortar retailers.

Putting interested buyers in front of relevant shelves at local stores is a huge monetizable opportunity for mobile platforms. 400,000 new Android devices are enabled each day, 60-70M phones are shipping with NFC this year alone and 15% of Tier 1 retailers are integrating mobile e-commerce platforms. Come discover how start ups in mobile are making shopping a whole lot smarter.

The panel will discuss a whole host of challenges and opportunities in the mobile retail space including:

How does a 20% conversion-rate for brick and mortar retail stores, (compared to 3-5% max online) create an opportunity for new companies?
Will consumers welcome or fear new shopping features?
Does the type of product or the market impact the preferred buying experience?
In the world of augmented shopping via mobile devices, we will see a shift away from online commerce?Is mainstream NFC penetration at critical mass yet? What other technologies will emerge to supplement the platform and empower elements of the ecosystem? What will be the impact on commerce?

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