Conversational Marketing Summit 2011: Finding the Signal The rise of digital platforms present massive opportunities, but one significant challenge: finding the signal in an increasingly noisy ecosystem of sites, apps, and services. Demand side platforms, real time bidding, engagement metrics, firehoses of Twitter, Google and Facebook actions, not to mention all the third party data services -... [read more]
Conversational Marketing Summit 2011: Finding the Signal The rise of digital platforms present massive opportunities, but one significant challenge: finding the signal in an increasingly noisy ecosystem of sites, apps, and services. Demand side platforms, real time bidding, engagement metrics, firehoses of Twitter, Google and Facebook actions, not to mention all the third party data services - it's easy to get lost in the sea of data now available to marketers. While all this data threatens to overwhelm us, we can't lose sight of our customers -- consumers who feel similarly overwhelmed by the choices presented by new services like Groupon, Twitter, Facebook, and Foursquare. How can we, as marketers, help our customers find signal in all that noise? The CM Summit New York is where we bring together all these signals in two days of case studies, insightful one-on-one conversations, and compelling introductions of new products, startups, and services. 2011 confirmed speaker list: Adam Bain - President of Global Revenue, Twitter Kevin Barenblat - CEO and Co-founder, Context Optional John Battelle - Executive Chairman, Federated Media Liz Boone - Global Director, Digital and Social Engagements, General Motors Rex Briggs - Founder and CEO, Marketing Evolution Deanna Brown - CEO, Federated Media Robert Ciccone - VP Business Apps Management, American Express OPEN Greg Coleman - Global President, Criteo Laura Desmond - CEO, Starcom MediaVest Group Chas Edwards - Chief Revenue Officer, Pixazza Carolyn Everson - VP of Global Advertising Sales, Facebook Konrad Feldman - Co-founder and CEO, Quantcast Matt Galligan - Co-founder and Chief Strategy Officer, SimpleGeo Matt Goddard - CEO and Co-founder, R2integrated Blake Irving - Executive Vice President and Chief Product Officer, Yahoo! Casey Jones - Co-founder, BriefLogic Susan Jurevics - SVP Global Retail CRM and Brand Marketing, Sony Corp. of America David Karp - Founder, Tumblr Ilja Laurs - Founder and CEO, GetJar Antonio Lucio - Global Chief Marketing, Strategy and Corporate Development Officer, Visa Mich Mathews - SVP, Central Marketing Group, Microsoft Scott Meyer - Founder and CEO, Evidon Jeremie Miller - Co-founder, Singly Neal Mohan - VP of Product, Google Bill Nguyen - Founder and CEO, Color Rachael Ray - eHow Food Donna Richardsen - Director, Global Digital Marketing, Colgate-Palmolive Company Richard Rosenblatt - Chairman and CEO, Demand Media Shiv Singh - Head of Digital, PepsiCo Beverages America Tiffany Shlain - Filmmaker, Connected Will Townsend - SVP, Senior Director, BBDO Brian Wallace - VP Digital Marketing & Media, RIM Will.i.am - Producer, Black Eyed Peas Last but not least, thank you to our sponsors who make our events more robust and innovative. Blackberry, AT&T, Google, Quantcast, Demand Media, Facebook, Outbrain, Pandora, Pixazza, R2integrated, Slideshare, Yahoo!, AOL, Balloon, American Express OPEN, BriefLogic, Evidon, Marketing Evolution/Telmar, Mobile Roadie, Spiceworks, Ustream; and our partners: IAB, Mashable, ReadWriteWeb, SMAC, and paidContent.