The world has changed. Traditional brands, media agencies and even celebrities are looking for innovative ways to get noticed and connect with their consumers; and they're looking to consumer technology startups to help. But what does that relationship look like?
Landing a deal with a big name brand could mean instant-fame for your startup. From massive distribution opportunities to boosting... [read more]
The world has changed. Traditional brands, media agencies and even celebrities are looking for innovative ways to get noticed and connect with their consumers; and they're looking to consumer technology startups to help. But what does that relationship look like?
Landing a deal with a big name brand could mean instant-fame for your startup. From massive distribution opportunities to boosting your credibility and cool-factor, inking a deal with a successful brand is on many startups' wish lists. Many consumer brands, media properties and agencies have moved from "experimental" budgets to dabble in technology to creating departments and budget line items specifically to work with startups.
What are they looking for? What does a startup need to know to get their foot in the door? And, what makes for a "win/win?"
In this Strategy Series, we'll discuss:
What are brands looking for: Engagement? Innovation? A new audience?
Negotiating power: What can your startup bring to the deal?
Getting in the door: How does a scrappy startup like me land a meeting - and who's the best exec to talk to?
Culture Clash: How to find balance between your fast, scrappy startup and the large corporate giant.
Inking the deal: From licensing to revenue-share deals - what do deals look like, and how you can avoid getting burned.
Speakers:
*Kevin Doohan, Director, Digital Marketing, Red Bull
*Brent Weinstein, Head of Digital Media, United Talent Agency
Moderator:
*David Spigarn, Head of Strategy and Business Development, United Talent Agency
