Wednesday, June 22, 20116:00 PM - 8:00 PM EDT Hosts: 22squared, Escalate, and Global Institute for InspirationCost: Free!   Come join us for an evening of networking, wine and engaging conversation on how Facebook amplifies brand word of mouth (WOM). Location 1170 Peachtree St. NE14th FloorAtlanta, GA 30309   Hot Topic WOM: The Art of Un-Advertising WOM is more than just social... [read more]

Wednesday, June 22, 20116:00 PM - 8:00 PM EDT Hosts: 22squared, Escalate, and Global Institute for InspirationCost: Free!   Come join us for an evening of networking, wine and engaging conversation on how Facebook amplifies brand word of mouth (WOM). Location 1170 Peachtree St. NE14th FloorAtlanta, GA 30309   Hot Topic WOM: The Art of Un-Advertising WOM is more than just social and digital media. What exactly does this mean? How do you break through all the noise of traditional marketing and advertising to win over consumers and turn your fans into engaged, active brand advocates in both the digital and real worlds? How does Facebook amplify brand WOM, how can this be extended using paid media and why is this important in both the digital and real worlds? Our panel will bring together a variety of perspectives - from big brands to nonprofit, agencies to B2B - to discuss how WOM has become the art of un-advertising. Speakers Paul Ollinger, VP of Sales, Facebook Brian Cavoli, Director of Marketing, BzzAgent Alex Maurer, Brand Manager of Interactive, Baskin-Robbins Michael McCathren, Manager of Advertising & Campaigns and Interactive Digital Marketing, Chick-fil-A Olivia McKinsey, VP/Digital Director, The Partnership Bert DuMars, VP E-Business & Interactive Marketing, Newell Rubbermaid