The Intersection of Social and Location: An in-depth exploration of how Social Media and Location Based Marketing work together. This month’s Social Media Club Atlanta is sponsored by YP.com. YP helps you find what you’re really looking for, and will be launching Deal of the Day at YP.com in Atlanta very soon. Sign up now at
https://dealoftheday.yellowpages.com/join and get $10 off your first deal! In the meantime, you can connect with YP on Facebook at
www.facebook.com/yp and on Twitter at
www.twitter.com/yp Speakers: Speaker: David Berkowitz, Sr Dir Emerging Media & Innovation with 360i (
www.360i.com) Topic: “Social and Location: The Consumer Perspective” How are people really using location-based social media? Find out what’s trending, what’s essential, and what’s overhyped. Learn what works today and how these shifts in consumer behavior provide clues as to how location will matter even more in the years ahead. As leading digital marketing agency, 360i excels at understanding what motivates consumers and executing strategies that bring them closer to your brand. Speaker: Adam Steinberg, Co-Founder of PlacePunch (
www.placepunch.com) Topic: “Incorporating location-based check-ins into loyalty and marketing programs.” PlacePunch makes it easy for brands to incorporate location-based check-ins from all of the major social networks into marketing campaigns. Adam will discuss how loyalty programs, social media, and location can all work together for any business to increase customer loyalty, develop personalized ongoing communications with customers, and build a lasting relationship through any social or location based network. Speaker: Dorrian Porter, CEO, Mozes Inc. (
www.mozes.com) Topic: "The Intersection of Social Media & Mobile at Live Events" Brands are realizing new levels of consumer engagement, lead generation and commerce by creating exciting promotions that integrate social and location-based experiences on the mobile phone. The leader in mobile engagement, Mozes connects brands with consumers at live events such as concerts, sporting events, conferences and more. Dorrian will speak about the engagement opportunities that exists before, during & after an event. Combining social media and location-based marketing with mobile technology at events presents a unique opportunity to establish relationships with consumers that extend far beyond the check-in. A fourth speaker is still pending confirmation. Moderator: Brian Rudolph, Programming Chair - Social Media Club Atlanta - - - - - - - - - Meeting Format: 6:00 - 7:00 Networking (includes drinks and appetizers, thanks to our sponsor YP.com) 7:00 - 8:30 Speaker Presentations and Panel discussion. Each speaker will have 10-15 minutes for a presentation on their topic, and then we will bring all the speakers back up to the stage for a panel style Q&A from the audience. - - - - - - - - - More about the Social Media Club The Social Media Club's primary mission is to promote media literacy, promote standard technologies, encourage ethical behavior and share best practices. We bring together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators. Essentially the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit. We are more than just USERS, we are the reason the tools exist - we are the people who communicate our thoughts and ideas near and far. Join us and let’s shape the future together! Atlanta has a thriving social media scene and earns its ranking as one of the top cities in social media. It’s only natural that we have a strong Social Media Club to deliver programming and shine a spotlight on all the outstanding social media-related activities that take place each month in the metro area. You can also connect with us to stay abreast of the latest happenings: Facebook Group @SMCAtl on TwitterSocial Media Club Atlanta
