Is it working? How can I be more effective? Stop guessing: Get the answers from Analytics and drive ROI    Boston University’s Center for Digital Imaging Arts instructor Jay Murphy shows Newport Interactive Marketers how to maximize Google Analytics to drive ROI. It's not just how many visitors are coming to your site, but Are you attracting people who will actually buy? How can you... [read more]

Is it working? How can I be more effective? Stop guessing: Get the answers from Analytics and drive ROI    Boston University’s Center for Digital Imaging Arts instructor Jay Murphy shows Newport Interactive Marketers how to maximize Google Analytics to drive ROI. It's not just how many visitors are coming to your site, but Are you attracting people who will actually buy? How can you bring in more buyers and prospects? Should you spend more time blogging or on social media ... or? What are you wasting your time on?    Learn how to Make business decision based on Google Analytics Utilize Adwords, Goals, and Segments Adapt best practices from Case Studies and real-world examples If you're not familiar with Google Analytics, set up a free account and browse around BEFORE the NIM gathering so we can really maximize our time with Jay. Then get a quick basic tutorial during networking from 6-7 p.m. Jay Murphy Teaches at Boston University's CDIA (classes cost $200) Has been using Google Analytics since beta in 2004  Holds a Google Analytics Individual Qualification certificate Presents Google Analytics to audiences of more than 400 people.  Founded Trionia: all-inclusive online marketing for mid-sized to Fortune 100 businesses,  web development, Search Marketing, SEO, and analytics.  Newport Interactive Marketers 6 p.m. Network with the NIMs 7 p.m. Drive ROI from Google Analytics with BU instructor Jay Murphy $10 Valet parking available next door at 41North Web marketing specialists welcome both traditional marketers, small businesses, and beyond for quality education and  great networking  ... right here in Newport! What we’re not: hard sells or boring. If you’re interested in networking with marketers, graphic designers, SEO gurus, PR pros, project managers, developers, and creatives -- or just to pick up a few tips, join us!