Mommy bloggers have emerged as one of the Web's most interesting—and influential—new media players. Whether they're blogging with a kid on each knee—or if they are simply great writers whose perspective goes far beyond diapers and strollers, these journalists have become a must-know constituency for consumer marketers.
Which topics are mommy bloggers writing about today, and how... [read more]
Mommy bloggers have emerged as one of the Web's most interesting—and influential—new media players. Whether they're blogging with a kid on each knee—or if they are simply great writers whose perspective goes far beyond diapers and strollers, these journalists have become a must-know constituency for consumer marketers.
Which topics are mommy bloggers writing about today, and how can you hook your product, service or company into coverage? How are mommy bloggers branching out into sponsorships, and how can you work successfully with them?
In just 90 information-packed minutes, PR pros will learn how to reach and engage with this burgeoning category of online journalists, as well as their huge audience of moms. Get answers to these questions and many more:
What are the rules of pitching mommy bloggers? How do PR pros know which blogs are best for them or their client? How do they build long-term relationships with these online influencers? How has the "momosphere" changed in light of the economy and new consumer hot buttons? How are major brands interacting successfully with moms online—and what best practices should PR pros emulate?
Join Bulldog Reporter's PR University and our exclusive panel of top mommy bloggers for the answers to these and other critical questions, plus learn about the latest trends, topics, issues and communications strategies that work to reach and influence this highly desirable market.
