With Foursquare, Gowalla, Places, and now, SCVNGR, the advent of location based social media is here. Moreover, adding gaming elements to familiar places is all the rage. Hear from Kelsey Ruger of Chai One, and Javier Fadul from Culture Pilot as we talk about game mechanics and engagement in marketing and a process for determining what the "game story" is and how to set goals and pick... [read more]

With Foursquare, Gowalla, Places, and now, SCVNGR, the advent of location based social media is here. Moreover, adding gaming elements to familiar places is all the rage. Hear from Kelsey Ruger of Chai One, and Javier Fadul from Culture Pilot as we talk about game mechanics and engagement in marketing and a process for determining what the "game story" is and how to set goals and pick appropriate mechanics.

We will also talk about recent events that used the game layer and talk with you about how to apply this to your work.